Description
Major Related too : Digital Marketing, Social Media Marketing, Communications, Media Studies, Advertising, Marketing, Digital Media
Description : This mini-course offers an immersive exploration of the dynamic world of social media marketing, focusing on staying ahead of emerging trends and leveraging innovative features and technologies. Students will delve into the latest developments in digital marketing strategies, with a specific emphasis on social media platforms. Through interactive modules and real-world case studies, participants will gain insights into effective content strategies, influencer marketing, and harnessing the power of user-generated content. They will learn how to navigate social media analytics tools to measure engagement and optimize campaigns for maximum impact. Additionally, the course will cover emerging trends such as viral marketing, augmented reality filters, and chatbots, equipping students with the knowledge and skills to develop cutting-edge marketing campaigns. By the end of the mini-course, students will emerge with a deep understanding of the ever-evolving landscape of social media marketing and the ability to drive innovative strategies to propel brands forward in the digital age.
Syllabus
- Social Media Trends and Innovations
- What is Social Media Marketing?
- Marketing Strategies by Santy Gomez
- Social media strategy, planning, and publishing
- What's New In Social Media Marketing in 2024?
- Influencer Marketing
- Understanding Social Media Algorithms
- Data Driven Marketing Decisions
- Understading Branding Fundamentals & Brand Strateggy