Description
Major Related too : Communications, Public Relations, Digital Marketing, Media Studies, Journalism, Public Affairs
Description : In this AIU mini-course on Social Media Crisis Management, participants delve into the intricacies of safeguarding brand reputation amidst the dynamic landscape of social media. Through concise modules, learners acquire essential skills to preempt, monitor, and effectively respond to potential crises. From mastering crisis communication principles to employing real-time strategies, participants engage in simulations and case studies to refine their decision-making prowess. By course end, attendees emerge equipped with a comprehensive toolkit to navigate digital crises with resilience and precision, ensuring brand integrity and fostering stakeholder trust in the face of adversity.
Syllabus
- Social Media Crisis Management
- Crisis Communications: Preparation and Management Essentials
- Webinar: Social Media Crisis Management
- Successful Crisis Management for Your Organization
- Lecture 36: Social Media Marketing
- Crisis Communication and Management in the Digital Age
- Lecture 28- Online Brand Management and Reputation Monitoring
- 3 Steps To Improve Your Online Reputation Management
- MyCJC Speakers Series - Social Media and Ethics