Classroom: Introduction to Basic Marketing
- Classroom dates:
- Martha Abdullah, AIUHS General Teacher, AIUHS Roxana Candela
- Organized by:
- AIU HS
n In this course we will learn about the basic components of marketing, its methods and uses to business firms.
n Marketing focuses on the promotion of various products offered by business firms. Products may include either goods or services.
n There are many specific characteristics we will study that involve the marketing of goods and services.
n We will discuss the process by which a marketing plan is developed by a firm.
n You will learn the disadvantages and benefits of specific marketing techniques.
n We will also discuss the comparative differences between various techniques.
n You will then gain an idea of the effective analyses used in marketing to determine the most effective ways to sell a product.
- Course objectives:
1. Learn the basic concepts of marketing.
2. Understand how marketing ties into consumer data reports, and the initiatives expressed by consumers and competitors.
3. Review the various techniques involved in marketing products based on extensive research conducted by firms.
LessonLesson 1: Introduction
LessonLesson 2: Organizational Consideration
LessonLesson 3: Database/Marketing Getting Needed Information
LessonLesson 4: Consumer Analysis
LessonLesson 5: Competitive Analysis
LessonLesson 6: Opportunity Analysis
LessonLesson 7: Marketing Obectives
LessonLesson 8: Marketing Strategy Development
LessonLesson 9: Product Decisions
LessonLesson 10: Place and Promotion Decisions