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Introduction to Basic Marketing

Classroom: Introduction to Basic Marketing

Classroom dates:
Student Services HS
Organized by:

Course Description


n  In this course we will learn about the basic components of marketing, its methods and uses to business firms. 

n  Marketing focuses on the promotion of various products offered by business firms.  Products may include either goods or services. 

n  There are many specific characteristics we will study that involve the marketing of goods and services.


n  We will discuss the process by which a marketing plan is developed by a firm. 

n  You will learn the disadvantages and benefits of specific marketing techniques. 

n  We will also discuss the comparative differences between various techniques.

n  You will then gain an idea of the effective analyses used in marketing to determine the most effective ways to sell a product.


1.     Learn the basic concepts of marketing.

2.     Understand how marketing ties into consumer data reports, and the initiatives expressed by consumers and competitors.

3.     Review the various techniques involved in marketing products based on extensive research conducted by firms.





LessonLesson 1: Introduction

LessonLesson 2: Organizational Consideration

LessonLesson 3: Database/Marketing Getting Needed Information

LessonLesson 4: Consumer Analysis

LessonLesson 5: Competitive Analysis

LessonLesson 6: Opportunity Analysis

LessonLesson 7: Marketing Obectives

LessonLesson 8: Marketing Strategy Development

LessonLesson 9: Product Decisions

LessonLesson 10: Place and Promotion Decisions